Top 5 Beauty Retail Apps in Egypt Q4 2023 Performance

In Q4 2023, Egypt's beauty retail app market saw noteworthy trends in downloads and active users across the top applications. The data, sourced from Sensor Tower, provides insights into the performance of Bath&BodyWorks, Elkharat Online, Eva Cosmetics, Source Beauty, and Mazaya Stores.

Bath&BodyWorks experienced a decline in weekly downloads, starting from 6.7K in late September and dropping to around 2K by the end of December. Active users followed a similar trend, decreasing from 19.4K to 11.3K over the same period.

Elkharat Online had a significant spike in weekly downloads in mid-November, jumping from 309 to over 9K. This surge was followed by a drop, ending the quarter at approximately 3.6K downloads.

Eva Cosmetics saw a steady increase in weekly downloads, peaking at 4.2K in late November before stabilizing around 2.1K towards the end of December.

Source Beauty demonstrated an upward trend in weekly downloads, reaching a high of 3.3K in early November. The app's downloads then fluctuated, closing the quarter at 1.6K.

Mazaya Stores showed a notable increase in weekly downloads, with a peak of 3.2K in mid-November. The downloads then tapered off, ending the year at around 950.

For more detailed insights and trends, visit Sensor Tower.